How will energy prices affect data center costs in 2024 and beyond?

Data centers are the backbone of the digital age, powering the exchange of information that fuels economies and societies worldwide. Yet, behind the seamless data flow lies a complex ecosystem deeply intertwined with the fluctuating currents of energy markets.

In 2024, businesses the world over are aware of how volatile energy prices can be, having endured years of peaks and troughs linked to global conflict and supply chain shortages. At the same time, many businesses are rushing to adopt energy-intensive technologies such as generative AI, with the past few years of innovation in the space having lit a fire under leaders to unlock the business benefits of AI.