Information management - a precious commodity

It has been said that data is the new gold. But unlike the precious metal, there’s an overwhelming amount of data available – enough that no business could possibly process it all. If you’re swimming in an unorganised flood of data, you’re likely spending valuable time trying to figure out what’s important. The good news is you’re not alone, as 50% of SMBs struggle to extract value from their business data.

Bringing order to your data through a structured approach to information management is one of the most strategic moves you can make. From a sales perspective, it can help you better understand how your products resonate with customers so that you can refine your marketing strategies and tactics. Taking steps to improve your information management can also help your business avoid cyberthreats and comply with regulatory standards.

Ready to develop an information management strategy? Download the guide to learn more.