Iron Mountain Media and Archive Services Announces Partnership with ANALOGr Authentication Featuring Collaboration with Five-Time GRAMMY® Winners Jimmy Jam and Terry Lewis

The Partnership Marks the First Artist Estate Collaboration Among the Companies and Highlights the Importance of End-to-End Asset Authentication in Protecting and Preserving Cultural Legacies For Musicians.

October 10, 20247 mins

Iron Mountain Media and Archive Services, the leading archival and media preservation company, has announced its partnership with ANALOGr Authentication, the music industry’s destination for highly curated music-related assets, with the mission of helping artists protect their cultural legacy through proper valuation of their assets. Music icons and GRAMMY-winning producers Jimmy Jam and Terry Lewis became the first artists to participate in this collaboration, and will release exclusive video documentation of the valuation process of their legacy, spanning across their most historic instruments and recording gear. Most known for their collaborations with notable artists such as Michael Jackson, Janet Jackson, Mariah Carey, Luther Vandross, George Michael, and Gwen Stefani – this marks the first time the duo producers have engaged in the legacy assets valuation process, properly archiving, restoring and preserving key archival moments across their 40+ year career.

Artists today struggle with safeguarding against false claims and illegal or unauthorized duplication of their physical assets. The new partnership establishes an end-to-end solution for creators, providing agency for artists to protect their legacies and effectively monetize and preserve their work for future generations. Notably, iconic producers Jimmy Jam and Terry Lewis have worked closely with both companies to evaluate some of their most valuable assets, particularly those tied to pivotal moments in their legendary careers. Their involvement not only strengthens the partnership’s credibility but also underscores the importance of proper asset management in shaping an artist’s long-term legacy.

“Partnering with ANALOGr, Jimmy Jam and Terry Lewis has helped us to pioneer an end-to-end solution that allows creators to be in the front seat of protecting their legacy,” says Greg Maratea, Director of Global Client Solutions for Iron Mountain Media and Archive Services. “With the support of our proprietary technology Smart Vault, Iron Mountain’s highly secure digital media preservation platform, we’re breathing new life into legacy assets and shielding artists' legacies by directly working with them to preserve what they find most valuable for generations to come.”

In over 40 years of working together, we have amassed warehouses filled with instruments, gear and memorabilia. One of our goals has been to future-proof our assets and understand their true value. So, when Iron Mountain Media and Archive Services introduced us to ANALOGr, we were excited to work with them. Now, our assets are properly covered by special insurance for their true value, and most importantly, our stories associated with our gear and memorabilia are forever secure. When the time comes to sell these items or pass them on to our heirs, we know the history is intact and truthful, and the value is there for the future.

Jimmy JamFive-Time GRAMMY Award Winning Songwriter, Producer, and Musician

"At ANALOGr Authentication, our mission is to ensure that artists' legacies are not only preserved but also elevated through comprehensive valuation and protection strategies. Partnering with Iron Mountain and working with legends like Jimmy Jam and Terry Lewis allows us to pioneer a new way for creators to safeguard their cultural contributions and inspire future generations," says Thomas Scriven, CEO of ANALOGr.

The end-to-end services provided through this new partnership include both ANALOGr’s research and documentation services to organize, authenticate and validate the provenance and value of artists’ physical assets, and Iron Mountain Media and Archive Services’ media preservation services, in which the unique video documentation and digital images of the artists’ assets are stored on Iron Mountain’s Smart Vault digital media preservation platform.

ANALOGr Authentication partners with Iron Mountain Media and Archival Services to authenticate, protect, and monetize the physical assets at the center of the pop culture's most iconic moments.

Assets

You can find the details of some of the assets captured listed below:

Yamaha S400 Piano

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Yamaha S400 Piano

Jimmy Jam & Terry Lewis bought this piano thinking it was a C7, but it wasn’t until after the fact that they found out it was a “Rolls Royce” of pianos, the S400. Any acoustic piano that Jimmy & Terry did was most likely done on this piano, including songs like “Again” by Janet Jackson and “4 Seasons of Loneliness” by Boyz II Men.

Yamaha CP70B

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Yamaha CP70B

Jimmy Jam bought this portable piano in the early 80s for his apartment in Minneapolis, but it also got use in their studio. Although this piano was mostly used as a writing piano, you can hear it on the song “Tender Love” by the Force MDs. “Tender Love” was from the Force MDs second album Chillin’ (1985), which became Jimmy Jam and Terry Lewis’ first top 10 pop record.

LinnDrum LM-2

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LinnDrum LM-2

This might be the most used instrument out of the Flyte Tyme collection. This was a “Do Not Touch” instrument, and was only used by Jimmy & Terry. The list would be too long to name all of the songs that were done on this, but it most prominently was used on Janet Jackson’s album, Control (1986). 90% of the drum sounds on that album are from this LinnDrum.

Roland TR-808

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Roland TR-808

This Roland TR-808 was used on one of Jimmy & Terry’s first hit songs, “Just Be Good to Me” by The S.O.S. Band. As well as The S.O.S. Band, it was used on Janet Jackson, Boyz II Men, and Mariah Carey, among others. What made this drum machine so unique and a favorite of Flyte Tyme was although it was a drum machine, it still felt like an instrument that could be manipulated through the human touch. It was the machine that helped them get that nice “BOOM” sound.

About:

Iron Mountain Media and Archive Services, the media and entertainment division of Iron Mountain Incorporated®, is the go-to physical and digital media archiving service for the media and entertainment industries. They partner with clients ranging from the broadcast, film, music and sports sectors to brand archives and individual artists' collections and estates, to protect and activate media archives to preserve our collective cultural heritage. A global leader in media preservation, restoration and archive management, they offer industry-leading archive, storage, chain-of-custody processes and physical and digital content preservation solutions to ensure the complete protection of some of the world’s most treasured and iconic assets. Visit https://www.ironmountain.com/industries/entertainment for more information.

Iron Mountain Incorporated Iron Mountain Incorporated (NYSE: IRM) is a global leader in information management services. Founded in 1951 and trusted by more than 240,000 customers worldwide, Iron Mountain serves to protect and elevate the power of our customers’ work. Through a range of services including digital transformation, data centers, secure records storage, information management and governance, asset lifecycle management, secure destruction, and art storage and logistics, Iron Mountain helps businesses bring light to their dark data, enabling customers to unlock value and intelligence from their stored digital and physical assets at speed and with security, while helping them meet their environmental goals. To learn more about Iron Mountain, please visit: www.IronMountain.com and follow @IronMountain on X (formerly Twitter) and LinkedIn.

ANALOGr Authentication is the premier destination for curating and preserving the tangible cultural legacies of artists and creators. Through a proprietary asset authentication platform, we help artists and creators authenticate, protect, and monetize the physical assets at the center of the most iconic moments of their careers. From gear to memorabilia, ANALOGr ensures that artists' legacies are preserved for future generations while enabling them to fully realize the untapped monetary value of their official estate holdings. Through collaborations with industry leaders, we strive to set a new standard in the protection and preservation of music history.

Press Contacts:
Iron Mountain Media and Archive Services
Taja Slydell | Iron Mountain/BECK PR
taja.slydell@beckmedia.com

ANALOGr Authentication
Jennifer Gross | Evolutionary Media Group
Jennifer@emgpr.com | 323-646-8412