What is dark data? (and why does it matter?)

Like dark matter, dark data takes up huge amounts of space in data centers and is virtually invisible. This doesn’t mean we can ignore it. We think it’s worth taking a moment to think about the nature of dark data, its impact, and what we might be able to do to improve things.

This explainer video takes you on a small journey about dark data that we like to address as ''the elephant in the room'' as it involves not just your personal footprint as an end user of digital technology but also creates bigg hidden losses for organizations that work in the cloud.

Whatever dark data means to you or your business, it is an ‘elephant in the room’ for data centers, and the more we talk about it the likelier we are to come up with incremental improvements.