Responsibly Sourced Data: AI’s Crucial Ingredient
AI winners are focusing on data integrity

Well-managed data gives organisations a strong competitive advantage. Organisations that have superior data collection, storage and analytics capabilities are benefiting from increased revenues and profitability, with use cases ranging from enhanced productivity to new forms of customer experiences and business value propositions.
Now, there is even more potential to get ahead by using artificial intelligence (AI) to drive smarter, faster decision-making. But to avoid problems such as hallucinations, bias and ethical missteps, AI solutions need to be fed with data that is of high quality and responsibly sourced. With the rise of open-source and specialised AI models, data integrity and transparency are more critical than ever.
New research from Iron Mountain, in partnership with FT Longitude, uncovers the extent to which organisations have developed information management systems and datasets that are fit for the AI age. Based on a survey of senior leaders at 500 large organisations worldwide (those with more than 1,000 employees), it identifies the performance gaps in organisations’ data ecosystems and practices. And it identifies a group of leaders that are providing a blueprint for building AI-ready information management capabilities.
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How big is the “good data dividend”?
Nine out of 10 organisations in our research have seen both revenue and profitability grow over the past 12 months as a direct result of their information management systems and strategies. Many also report gains in areas including employee productivity, cost management and new business generation.
The average organisation in our research has secured a “good data dividend” – the increase in revenue due to investment in information management systems and strategies – worth $1.9bn. This equates to an estimated total global revenue gain of $72tn.
$72 tn

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