Iron Mountain launches new brand identity

In June 2023, Iron Mountain unveiled a new brand identity that defines how we strategically partner with our customers to protect, unlock, and extend the value of their work.

For over 70 years, Iron Mountain has built a reputation of trust with our customers globally. Our new brand identity respects our storied past while leaning heavily into our exciting present and innovative future.

To develop a visual brand and tagline that resonates with our Mountaineers and customers, the Global Marketing team, led by Cory Jones, spent months working with the executive team, frontline workers, sellers, and the customer advisory board.

“It’s premium, it’s modern, it’s digital, it’s global,” said Jones. “The mountain range suggests quite literally that Iron Mountain has the back of our customers and brings the full weight and capabilities of the Mountain to solve a host of our customers’ needs.”

Check out this video to explore our new purpose and learn how we help you elevate the power of your work.