The end of greenwash

By Chris Pennington

Over the last decade, the expectations regarding sustainability commitments and transparency from data centre providers have transitioned from being merely ‘nice-to-have’ to a ‘must-have’ customer requirement. This shift is predominantly customer led, with businesses increasingly seeking to assume clear responsibility for the environmental impact of their energy consumption with data facilities.

With over 23,000 companies (representing $67 trillion in market capitalisation) disclosing their emissions through CDP, and initiatives such as Science-Based Targets gaining traction among over 4,000 entities to reduce their emissions, the pressure to address environmental concerns is mounting.